This investigation seeks to encompass around thirty years of migration experience of the Brazilian community from Brazil to Portugal, a flow that currently exceeds half a million residents, that is, about 5 per cent of the Portuguese population. This research aims to reflect on how the media initially created a bias against this migrant community, mainly through biased and sensationalist journalistic practices, which hindered the integration and acceptance of Brazilian immigration by Portuguese society. It is primarily through reversing this bias and the intervention of official entities, with new public policies, support from non-governmental organisations and associations, and media originating within the community itself, that the new Brazilian immigrants have gradually regained a previously blurred public image and gained citizenship status, as well as recognition from their Portuguese ‘brothers’. The emergence of new critical situations, notably political polarisation and the growth of the far-right in Portugal, is contaminating the progress made so far and raising new concerns in this domain.

doi: https://doi.org/10.1590/1809-58442026124en

As part of his role as a reviewer for The Asian Conference on Media, Communication & Film (MediAsia2026), Prof. Francisco Rui Cádima has been designated a “senior reviewer.” He will also present a paper titled “Media and Journalism Studies in a Post-Colonial Context: The Case of ‘Mães De Bragança’ and the Brazilian Community in Portugal.” The conference will take place in Kyoto, Japan, in November 2026. MediAsia2026 is organised in partnership with the IAFOR Research Centre at the Osaka School of International Public Policy (OSIPP) at Osaka University in Japan.

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